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Frequently Asked Questions

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What is Canfield & Tack?

Glad you asked! We’re a full-service provider of commercial printing, mailing, and fulfillment/distribution services. Our approach is simple—we help companies quickly, easily, and cost-effectively communicate with customers. And we take great pride in being a 100% employee-owned company.

What capabilities do you offer?

The brilliance behind our industry-leading services is our team of 95 employee-owners, along with a few bleeding-edge technologies and solutions:

  • Multiple automated 6-color 40″ offset presses
  • An 8-color 40″ offset press with UV printing and coating technology
  • Three digital/variable presses, including the state-of-the-art Konica Minolta AccurioJet KM-1 29″ sheet-fed UV inkjet press
  • Updated bindery equipment, including high-speed folding and die-cutting
  • Multiple finishing lines
  • Multiple mailing lines, including 3-way camera match technology
  • Enhanced online print, collateral, and inventory management solutions

What is offset printing?

This is a printing technique where the inked image is transferred from a plate to a rubber blanket to the final printing surface — voila! Offset printing provides a sharper, cleaner image than digital printing, with more accurate color reproduction from the Pantone Matching System (PMS).

What is digital printing?

This on-demand printing process transfers data and images directly from a computer onto paper. Digital printing is cost-effective for low-volume printing, provides fast turnaround times, and is more eco-friendly than offset printing. It also allows for enhanced personalization and customization to communicate 1:1.

How do I choose between offset and digital printing?

We’re always available to help guide you, but the three main factors to consider are quantity, deadline, and personalization.

Digital:

  • More cost-effective for shorter runs
  • Quicker turnaround time
  • Ability to use variable data and images

Offset:

  • More cost-effective for larger runs
  • Can exceed sheet size dimensions of 23″ x 29″ (digital cannot)
  • Wider color gamut, which can be used to match exact colors

Notice that we didn’t say anything about quality. Both printing methods produce impeccable results!

Can you design for me?

Of course! Our team of award-winning freelance graphic designers would be thrilled to help you with design. It’s a smooth process that begins with discussing your project with one of our customer success managers and providing any art files you may wish to include in your design. From there, a designer will help bring your piece to life and work with you to create approved artwork.

What type of files do you accept?

We prefer to receive native working files with support links and fonts (files such as InDesign, Illustrator, etc.). We also accept high-resolution PDFs in single pages with bleeds and crop marks. However, we recommend that PDFs be used only if you’re confident no changes are needed during the prepress and approval processes. Not having native files when changes occur slows the overall process down since it would require you to make those changes and submit the files once more. Once we have your final files, our prepress team will take it from there and will make sure your project is produced accurately.

How can I send my files to Canfield & Tack?

We want to make things as easy as possible for you, and that’s why we provide safe and secure ways for you to provide us files.

  • You can upload them using our secure file transfer. Simply click “File Transfer” in the footer of our website and log in using a secure login that will be provided to you.
  • If the files are not too large (10MB or under), you can email them directly to your customer success manager or inquiries@canfieldtack.com.

At what resolution should I save my photos and graphics?

Resolution should be set to 300 dpi. Pictures and graphics pulled from the internet are often low-resolution, typically 72 dpi or 96 dpi. Avoid these graphics, as they will appear pixelated and blocky when printed. Also note that you should save all photos in CMYK mode, not RGB mode, when possible. Images saved in RGB mode may not print properly. If you are unable to save your image in CYMK mode, please let us know, and we’ll lend a hand.

What is bleed, and what is the recommended bleed for print jobs?

Bleed is when the print area goes beyond the final trim line of the page, thus allowing final print to “bleed” off the edge of the page. The recommended bleed is 1/8 inch (.125) on all sides of the page or sheet.

Are there different types of coatings? How do I know which is best for my project?

Yes! The primary coating choices are varnishes, aqueous coatings, and UV coatings. Each coating has its advantages and disadvantages, and the right one for you largely depends on what you are printing, as well as what type of paper you are printing on. Contact us, and we’ll have one of our customer success managers help you choose the best coating(s) for your project.

What is a design proof, and why do I need one?

A proof is a one-off copy of your piece after all modifications and printing setup processes have been completed. Your visual inspection ensures that the layout and colors are a good representation of your final product before hundreds or even thousands of copies are printed and delivered. By carefully inspecting the proof, you can help us ensure an accurate, flawless delivery of your print job.

Will I receive a proof before my job goes into production?

Yes, of course! Digital and/or printed proofs are provided for each job. Before we move into the production stage, you’ll receive a proof for approval. Receiving your final approval assures us that we are working with the right files and that your job will be produced accurately.

What is the Pantone Matching System?

The Pantone Matching System (PMS) is a color reproduction standard in which colors across the spectrum are each identified by a unique, independent number. The use of PMS allows us to precisely match colors and maintain color consistency throughout the printing process. After all, your brand colors are kind of a big deal!

Is white considered a printing color?

Well, the default paper color for printing is usually white, so it is typically unnecessary to use white ink. But if you’re using colored paper and a graphic or image requires white, then opaque white ink may certainly be used.

Why do the printed colors look different from the colors on my screen?

Printers and monitors produce colors in different ways. Monitors use the RGB (red, green, blue) color model, which usually supports a wider spectrum of colors. Printers use the CMYK (cyan, magenta, yellow, black) color model, which can reproduce most, but not all, of the colors in the RGB color model. Depending on the equipment used, CMYK generally matches 85-90% of the colors in the RGB model.

When a color is selected from the RGB model that is out of the range of the CMYK model, the application chooses what it thinks is the closest color that will match. Some design programs will allow you to choose the replacement color.

I want to do a direct mail campaign but don’t have a list. Can you help?

Absolutely! Every good direct mail campaign begins with an accurate, targeted list. Our team can assist you in acquiring the key data needed for a successful direct mail campaign. Reach out—we’d love to help!

I’m running a direct mail job with Canfield & Tack. Can I be invoiced for postage?

If we’re handling a direct mail job for you and using our “mail anywhere” postal permit, we’ll invoice postage before the job is mailed. The United States Postal Service (USPS) requires that we pay postage at the time the job is submitted to them for mailing. We will estimate and invoice postage ahead of time, as payment is needed before the job is mailed.

Where do I ship fulfillment or pick and pack items to?

If we’re helping you with fulfillment or pick and pack services and you need to send us items that will be included in each kit, package, etc., please ship them directly to 1000 John Street, West Henrietta, NY 14586. Also, please email your customer success manager with the shipping details (items included, quantity, # of boxes, tracking number, etc.) so that they are aware of the shipment and can make sure that it is received and placed into inventory or applied to the correct job.

Can you ship my items using my own UPS or FedEx account?

Yes, you have the option of providing your UPS or FedEx account information so that all your jobs are shipped using your preferred account. Just let your customer success manager know that this is what you prefer and provide them with the account information. We’ll take it from there! If you don’t have a UPS or FedEx account, don’t worry. We work with both of these carriers (as well as others) and, with our preferred pricing, we’ll make sure that your items ship on time at the optimal rate.

What is CT Manager?

CT Manager is our online print, collateral, and inventory management system that helps you better manage all of your print and marketing collateral needs. Just think…eliminate storage and warehousing, streamline orders, manage inventory from anywhere, and much more. Pretty cool, right?

I would like Canfield & Tack to set up an online storefront for me. How do I get started?

Getting started is easy! If you are already working with one of our customer success managers, just let them know that you’d like an online storefront, and they’ll walk you through the process. If you’re new to Canfield & Tack, contact us, and one of our amazing customer success managers will be in touch.

I want to have a piece printed but don’t know where to begin. What should I do?

Our team can walk you through the process from start to finish. We want to make sure that your job is produced quickly and accurately. To get started, give us a call, email us at inquiries@canfieldtack.com, or fill out our online form, and we’ll follow up with you as quickly as we can.

What type of binding/finishing services does Canfield & Tack offer?

Lots, but here’s a list to start:

·         Cutting

·         Laminating

·         Die-cutting (including perforating and scoring)

·         Folding and gluing

·         Saddle-stitching

·         Wafer-sealing

·         Padding

·         Shrink-wrapping

·         Labeling, kitting, and packing

·         Miscellaneous handwork

When requesting a quote, what information does Canfield & Tack need?

We try to make requesting a quote as easy as possible! Complete our online form and include a product description, quantity, and basic project specifications. If we have any questions, one of our customer success managers will be in touch. Or, if you’d prefer to give us a call, that works too.

I want to do a custom printed box or packaging. Does Canfield & Tack do that?

Yes, we do! We have this capability in-house and can produce these items quickly. We can even have die lines created for you. This way your design or marketing team can accurately produce any design.

What are your hours of operation?

Our offices are open 8:00 am – 5:00 pm ET (Monday – Friday). Production is a three-shift operation, and during peak times of the year production runs seven days a week. We do this because we know that our customers require quick turn times at any given moment.

How do I go about getting an estimate from Canfield & Tack?

Getting a project started is extremely easy. Simply contact us, and we’ll assign a customer success manager to assist you from start to finish.

I’m interested in working for Canfield & Tack. Who do I contact?

We’re always looking for individuals who embody our customer-first approach. Click here to check out available opportunities, or you can email your resume to inquiries@canfieldtack.com.

How long does an order take to complete?

Every job is different. Some can be completed in a matter of hours, while others that involve multiple processes, like hand finishing or specialty processes, can take days or even weeks. Let us know when you need your project(s) completed, and we’ll connect with you to discuss timing. We go to great lengths to meet even the tightest deadlines.

Contact Us Today to Learn More

Still have questions?

Give us a call at (585) 235-7710, email inquiries@canfieldtack.com, or complete our online form. We can’t wait to hear from you!

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