Direct mail is a great tactic for reaching and influencing the right audience, but it only works if the postcard is mailed to the right address. Sometimes people move house, or even move abroad, meaning that their address is incorrect. This can cause problems, however, those
There’s been a lot of talk about how digital and traditional marketing are at odds with one another, but in our opinion, that talk is completely missing the point of an effective marketing campaign
We understand your concern and all, but print will virtually never die. The reason print always seems to be on the precipice of disaster isn’t that the medium is no longer valuable, it’s because a lot of print’s biggest contenders didn’t evolve with the industry.
Custom brochures, also known as line cards, are an easy way to distribute helpful information, offer a low-cost marketing plan compared to many other marketing efforts, build trust among your clientele, establish you as an industry thought leader, and give your business
Print marketing isn’t hard to do, but doing it right—that’s a different story. The best print marketers out there understand the value of a killer strategy and perfect execution. A business can’t solely rely on print marketing to meet all of their needs but when combined with
So, you’re ready to start creating a direct mail postcard and campaign? We often hear from our clients that they have tried to execute a direct mail campaign in the past but it didn’t generate the results they were looking for. Direct mail is one of the most effective
Creating relationships with quality vendors is no easy task. In printing especially, it can be daunting to sort through hundreds of printing companies available, all who promise pristine prints in a short amount of time and for a decent price
We live in a digital world. Social media, work, important records, and information all live in a digital home. We even spend the majority of our day staring at a screen. It’s no wonder organizations lean toward digital marketing – after all
As a college or university, your education fundraising goals usually have one objective: to raise funds. Sounds simple enough–but how do you cut through the clutter to get your alumni to read, and then respond, to your fundraising efforts
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Today’s buyer journey is anything but a straight line. To convert valuable prospects and customers into loyal partners and advocates, it takes an expert.