“The invitations definitely created excitement. Attendees wanted to get more copies. And we had record-breaking attendance!”

Amy Carnahan
Donor Relations and Events Manager
Seneca Park Zoo Society

 

We get it customized

One-to-one marketing attracts big numbers.

Seneca Park Zoo’s 2006 Zoobilation pre-party was its most successful ever. Thanks in part to a creative pre-party invitation that used variable data printing. Three personalized fields—including a “handwritten” note and recipient name on the movie screen—made the communications more focused, more exciting. The result? A response that was double the original goal. Ask us about maximizing your ROI with direct, one-to-one marketing strategies like this.

Zoobilation invitation with variable data printing