Poster #8 – Frogs
Frogs are unique, adaptable and widely varied creatures. They have long held a popular place in our culture, from being the lovable friends of childhood such as Kermit the Frog, to iconic figures like Navy frogmen. Unlike these celebrated icons, frogs, and other amphibians face an ecological threat that is having adverse effects on their populations worldwide.
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More Than Skin Deep
In the late 1990s, researchers identified a new strain of fungus called Batrachochytrium dendrobatidis (Bd) that has deadly effects on many amphibian species. Bd causes a disease called Chytridiomycosis (Chytrid) that infects the outer layer of a frog’s skin, causing it to thicken. This change interferes with a frog’s ability to absorb water and nutrients through its skin, depriving it of fluid, minerals, and electrolytes. Once Bd enters a frog population, it can spread quickly , often leading to a rapid die-off. Bd along with other environmental and ecological stresses has brought many frogs and toads to the verge of extinction. Researchers are struggling to understand the impact Bd is having on frogs and finding effective methods to contain it. There are strong indications that human activity including the international trading of amphibians, and direct contact with humans through handling are contributing to the rapid spread of Bd.
Conservation, Education, and Research
In response to the on-going threats to frogs, various non-profit organizations have assumed key roles in research, education and conservation efforts. In the frontline of these endeavors are Rochester Museum & Science Center (RMSC), Seneca Park Zoo, The SUNY College of Environmental Science and Forestry (ESF), Amphibian Ark, and others.
Collaborating Community Organizations
The RMSC Cumming Nature Center (CNC) is a dynamic environmental education facility that celebrates the unique landscape and culture of the Finger Lakes region through hands-on learning opportunities and thoughtful exhibits. Our 900-acre preserve is as beautiful as it is vast. You can meander through more than 6 miles of trails complete with wetlands, climbing forest roads and hiking through the past. And you can investigate the curious intricacies of nature with our educational programs. Learn more at:
Seneca Park Zoo participates in cutting edge scientific research to save animals from extinction, as well as collaborative programs with other accredited zoos and aquariums to ensure sustainable breeding populations of endangered species. Learn more at:
Founded in 1911 to “help in the solution of forestry problems” the New York State College of Forestry was founded in partnership with Syracuse University. Today, the College is at the forefront of developing the technologies to create a sustainable future. ESF has taken a leadership role in species preservation, raising public awareness of biodiversity and sustainability.
Research at ESF is remarkably diverse, current and challenging, with contributions being made in fields like aquatic ecosystems, bioenergy, biotechnology, biodiversity, ecology, genetic engineering, nanotechnology, remote sensing, wildlife disease prevention and many others. ESF is a leader in integrating the energy and excitement of research with the formal requirements of degree and certificate programs. A high percentage of undergraduates and virtually all graduate students participate in research activity as part of their educational experience. Learn more at:
Amphibians are an important component of the global ecosystem, as indicators of environmental health and contributors to human health. They watched the dinosaurs come and go, but today almost half of them are themselves threatened with extinction. Addressing the amphibian extinction crisis represents the greatest species conservation challenge in the history of humanity.
The global conservation community has formulated a response in the Amphibian Conservation Action Plan, and an integral part of that response is the Amphibian Ark (AArk), in which select species that would otherwise go extinct will be maintained in captivity until they can be secured in the wild. Without immediate captive management as a stopgap component of an integrated conservation effort, hundreds of species could become extinct. Learn more at:
About This Vibrant Fiber Poster
The “Vibrant Fiber” poster series is designed to showcase the many printing techniques and communication solutions offered by our company. In this collaboration with photographer Matt Wittmeyer, we have utilized an Elemental Chlorine Free (ECF) silk paper stock, with 10% post-consumer recycled fiber. This paper is certified to the standards of the Forest Stewardship Council (FSC). A water-based biodegradable Aqueous Spot Coating has been applied to each frog giving their skins a lustrous wet appearance. This is just one of the many ways we visually elevate the ordinary into the extraordinary. Learn more about the techniques and materials used to create this poster in the “Specifications” section below.
Can Do Spirit
In an ongoing effort to support critical education and conservation efforts, our company has donated this poster and other marketing materials to the organizations’ collaborating on this Vibrant Fiber series. We hope you’ll support these and other organizations’ that play a crucial role in advocating and protecting frogs and amphibians. We’d like to thank Clyde Peeling’s Reptiland for allowing Vibrant Fiber to photograph the animals you see here. Their traveling exhibit “Frogs: A Chorus of Colors” beautifully displays these unique creatures and highlights the importance of amphibian conservation.
Printing Technology and Expertise
Our company utilizes industry leading technologies to produce and deliver a wide array of print and packaging solutions. Experienced print communication specialists are dedicated to developing custom-based solutions that help companies to get results – quickly and cost effectively. Contact us to find out what we can do for you.
Vibrant Fiber Contributors
Vibrant Fiber recognizes these organizations for their contribution to this poster: